My work

Over the last few years, I've worked with some of the best global brands and startups to help them craft beautiful content, strategy or just something new. Here's a few examples.


You're in good company

Here's a few of the lovely brands I've worked with so far.

Showcase

A non-exhaustive set of projects I've worked on recently.

User-focused interface copy

MessageBird’s latest product makes it simple for anyone to build complex voice or SMS-based flows, just by dragging and dropping.

Alongside the company’s internal development team, I helped MessageBird write user-centric copy during the development phase, and crafted UX Writing principles that could be used long term as the product continues to evolve.

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Data-driven sales

Working closely with Clearbit’s internal marketing team, I helped transform their existing web-based content into a e-book, and eventually a physical book.

We looked at the content already published on Clearbit’s fantastic blog, and adapted the relevant bits into a book that didn’t feel like just another rehash of content that’s already out there.

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Intercom on Marketing

Collaborating with Intercom’s internal content teams, I worked on the latest edition of the company’s book series on marketing.

Over the space of two months we sprinted to get original writing, editing and cleanup work ready to go to print.

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Building landing pages that convert

With DigitalOcean’s in-house marketing team, I helped build landing pages that convert, and worked closely with the team to define the page layout, elements and success criteria.

We created a wide array of pages, covering topics from MySQL to Node.JS, designed to be inherently useful to developers, rather than just spout a bunch of SEO nonsense.

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The Secret Energy Impact Of Your Phone

For Stripe’s Increment Magazine, I spent a few weeks tracing every part of the puzzle of the energy involved in your phone every day.

What I discovered, and wrote about, was that the energy impact of your iPhone seems small, but has a footprint much larger than anyone thought.

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Conversational Interface Exploration

With SPACE10, IKEA’s innovation lab in Copenhagen, I explored what a chat-based personality under the IKEA brand might feel to interact with, and built out prototype experiences.

Over the space of six months, we designed a UX Writing framework, the content itself, and the experience as a part of the chatbot exploration, ultimately building a usable product.

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How to Start Up a bicycle

An in-depth piece about VanMoof, a bike company in Amsterdam with a big difference, for Offscreen Magazine.

The piece captured how the company is reinventing itself as a technology startup and the journey so far – as well as some of the challenges.

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Intercom on starting up

I worked closely with the Intercom editorial teams on it’s first print book ‘Intercom on Starting Up.’

This project involved editing, writing original content, research and distilling Intercom’s existing knowledge into readable chapters, as well as making sure it communicated their brand’s values coherently.

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Conversational interfaces aren’t new, but they’re changing the game

Conversational interfaces, like Facebook Messenger bots, feel like they’re out of science fiction… but their dirty little secret is that we’ve been trying to perfect them since the 1980’s.

Here’s an exploration of why conversational interfaces are booming now, and why it’s important to not miss out. This was a collaboration with IKEA and Space10 over the space of six months that explored conversational UI in many disciplines, beyond just writing about it.

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The state of blogging, content marketing and online publishing in 2016

In a world where everyone wants to have a blog, how do you make your content stand out? I take a look at the state of content in 2016, and how hard it is (ironically) to make something that stands out.

The world of blogging and content creation has changed, and this was an introspective on what’s changed and why.

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How design is being transformed by things we can’t see

How can we design interfaces when there’s nothing to actually see?

An exploration for IKEA/Space10 of designing invisible user experiences, like those you might find on voice assistants such as Amazon Echo or Google Home.

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Apple just told the world it has no idea who the Mac is for

Apple’s new MacBook Pro isn’t really for anyone.

An opinion piece I wrote, which gathered more than two million views in just one week.

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Meet the first beautiful electric bike – that’s connected to the internet

Hands-on with a beautiful Amsterdam-made electric bike that could just change the way we think about commuting – and make electric bikes desirable (before I worked there, ironically).

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Microsoft finally loves open source

An interview with npm co-founder Isaac Schlueter on how Microsoft is embracing open-source for the first time.

I wrote this at a pivotal time for Microsoft – the company was going through a significant overhaul, and opening up more than it ever had in the past.

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How I cleared my mind and became less stressed: deleting all my apps

It’s easy to let our smartphones dictate our day, but I decided to flip it all on its head: deleting all of my apps.

I found clarity, focus and a whole lot more with this experiment, which continues to this day.

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Let's make something great.

I work closely with a small handful of companies, so I can give your brand the attention it needs.


If you're looking for words, marketing, or something in between, say hello! I'm always looking for a great fit.