My work

MessageBird’s latest product makes it simple for anyone to build complex voice or SMS-based flows, just by dragging and dropping.

Alongside the company’s internal development team, I helped MessageBird write user-centric copy during the development phase, and crafted UX Writing principles that could be used long term as the product continues to evolve.

Working closely with Clearbit’s internal marketing team, I helped transform their existing web-based content into a e-book, and eventually a physical book.

We looked at the content already published on Clearbit’s fantastic blog, and adapted the relevant bits into a book that didn’t feel like just another rehash of content that’s already out there.

Collaborating with Intercom’s internal content teams, I worked on the latest edition of the company’s book series on marketing.

Over the space of two months we sprinted to get original writing, editing and cleanup work ready to go to print.

With DigitalOcean’s in-house marketing team, I helped build landing pages that convert, and worked closely with the team to define the page layout, elements and success criteria.

We created a wide array of pages, covering topics from MySQL to Node.JS, designed to be inherently useful to developers, rather than just spout a bunch of SEO nonsense.

For Stripe’s Increment Magazine, I spent a few weeks tracing every part of the puzzle of the energy involved in your phone every day.

What I discovered, and wrote about, was that the energy impact of your iPhone seems small, but has a footprint much larger than anyone thought.

With SPACE10, IKEA’s innovation lab in Copenhagen, I explored what a chat-based personality under the IKEA brand might feel to interact with, and built out prototype experiences.

Over the space of six months, we designed a UX Writing framework, the content itself, and the experience as a part of the chatbot exploration, ultimately building a usable product.

An in-depth piece about VanMoof, a bike company in Amsterdam with a big difference, for Offscreen Magazine.

The piece captured how the company is reinventing itself as a technology startup and the journey so far – as well as some of the challenges.

I worked closely with the Intercom editorial teams on it’s first print book ‘Intercom on Starting Up.’

This project involved editing, writing original content, research and distilling Intercom’s existing knowledge into readable chapters, as well as making sure it communicated their brand’s values coherently.

Conversational interfaces, like Facebook Messenger bots, feel like they’re out of science fiction… but their dirty little secret is that we’ve been trying to perfect them since the 1980’s.

Here’s an exploration of why conversational interfaces are booming now, and why it’s important to not miss out. This was a collaboration with IKEA and Space10 over the space of six months that explored conversational UI in many disciplines, beyond just writing about it.

In a world where everyone wants to have a blog, how do you make your content stand out? I take a look at the state of content in 2016, and how hard it is (ironically) to make something that stands out.

The world of blogging and content creation has changed, and this was an introspective on what’s changed and why.

How can we design interfaces when there’s nothing to actually see?

An exploration for IKEA/Space10 of designing invisible user experiences, like those you might find on voice assistants such as Amazon Echo or Google Home.

Apple’s new MacBook Pro isn’t really for anyone.

An opinion piece I wrote, which gathered more than two million views in just one week.

Hands-on with a beautiful Amsterdam-made electric bike that could just change the way we think about commuting – and make electric bikes desirable (before I worked there, ironically).

An interview with npm co-founder Isaac Schlueter on how Microsoft is embracing open-source for the first time.

I wrote this at a pivotal time for Microsoft – the company was going through a significant overhaul, and opening up more than it ever had in the past.

It’s easy to let our smartphones dictate our day, but I decided to flip it all on its head: deleting all of my apps.

I found clarity, focus and a whole lot more with this experiment, which continues to this day.